Transform your brand licensing strategy with advanced AI that analyzes market trends, competitive landscapes, and consumer behavior to unlock high-value opportunities. Brand managers can seamlessly onboard their brands and receive tailored strategic insights, while partners discover AI-matched licensing opportunities that drive measurable growth and maximize ROI.
Advanced algorithms analyze brand metrics, market dynamics, and competitive positioning to identify untapped licensing opportunities, strategic partnerships, and product innovation pathways tailored to your brand's unique strengths
Real-time tracking of performance metrics, emerging trends, and market shifts across global territories with predictive analytics that guide strategic decision-making and opportunity prioritization
Deep audience segmentation analysis with behavioral insights, demographic profiling, and engagement patterns that enable precise targeting and personalized brand positioning strategies
Explore 1 brands, analyze market opportunities, and generate AI-powered product ideas
Nike, Inc.[note 1] (stylized as NIKE) is an American athletic footwear and apparel corporation headquartered near Beaverton, Oregon.[6] It is the world's largest supplier of athletic shoes and apparel and a major manufacturer of sports equipment, with revenue in excess of US$46 billion in its fiscal year 2022.[7][8] The company was founded on January 25, 1964, as "Blue Ribbon Sports", by Bill Bowerman and Phil Knight, and officially became Nike, Inc. on May 30, 1971. The company takes its name from Nike, the Greek goddess of victory.[9] Nike markets its products under its own brand, as well as Nike Golf, Nike Pro, Nike+, Nike Blazers, Air Force 1, Nike Dunk, Air Max, Foamposite, Nike Skateboarding and Nike CR7.[10] The company also sells products under its Air Jordan brand and its Converse subsidiary. Nike also owned Bauer Hockey from 1995 to 2008, and previously owned Cole Haan, Umbro, and Hurley International.[11] In addition to manufacturing sportswear and equipment, the company operates retail stores under the Niketown name. Nike sponsors many high-profile athletes and sports teams around the world, with the highly recognized trademarks of "Just Do It" and the Swoosh logo. As of 2024, it employed 83,700 people worldwide.[12] In 2020, the brand alone was valued in excess of $32 billion, making it the most valuable brand among sports businesses.[13] Previously, in 2017, the Nike brand was valued at $29.6 billion.[14] Nike ranked 89th in the 2018 Fortune 500 list of the largest United States corporations by total revenue.[15] The company ranked 239th in the Forbes Global 2000 companies in 2024.